Social media has become one of the most powerful tools to draw awareness toward a brand. Many
experts even dub it as one of the pillars of Internet marketing – something that stems from the fact
nearly everyone has at least one social media account.
Social media marketing isn’t as easy as running your own Facebook page, though. You have to post stuff
that would engage your audience – and this is where user-generated content comes in.
Purpleclick.com presents three ways to use this to improve buyer behaviour:
Build Credibility through Fresh Content
Admit it: you check Facebook or Twitter whenever you have the chance. There’s a certain lure to these
platforms that keeps everyone coming back for more – and that is fresh content with each login.
You can use this to build your brand by sharing user-generated content. What you have to do is tap
credible, authoritative sources from your industry and share the news as soon as it gets published. You
do have to pace the frequency of posting, however, to avoid overwhelm your users. Draft a content calendar to control which gets posted when.
Did you know that customers trust user reviews? A study shows that nearly 9 out of 10 customers
equate user reviews with personal referrals and recommendations. Ergo, it is a good idea to highlight
and acknowledge reviews about your brand. This builds your online reputation and, at the same time,
gives your audience something to consult with when deciding whether to pay for what you offer.
Promote Product Exploration
Give your fans and followers a reason to keep tabs on your account. Make them stay once they visit
your page or profile – and use your products to do so. Enhance their browsing experience by providing
different ways for them to try new things on your products, like recipes for food products and portraits
of outfits for fashion brands.
Buyer behaviour is something you can influence – and social media is a powerful tool for that. Use these
suggestions to drive not just more traffic to your site, but also more sales of your product or service.