White Hat vs. Black Hat: Knowing More About SEO Practices


Search engine optimization, or more commonly known as SEO, is slowly becoming the heart and soul of online marketing. With most competition happening online, it’s a must for companies to be on top and ahead of their game. This can be achieved with the right SEO marketing method.

SEO Werkz noted that many SEO services are available in Utah, but not all of them are right for you. Like other kinds of professional services, there are good ones and there are bad ones. As a client, it pays to understand the difference to know what you’re getting into.

What are White Hat and Black Hat SEO?

Ranking first in search results will definitely give a lot of returns to your company, but it cannot be easily achieved by the number of traffic alone. White hat SEO is a technique that adheres to Google’s standards to reach the top rank. Black hat, on the other hand, bends the rules to get to the same spot.

Both methods aim to achieve the same goal — to rank first in Google search. However, with black hat, the end does not always justify the means. These backdoor strategies might get you to the top, but not for long. Plus, you might actually get penalized and have things backfire. It’s not worth the investment and the hassle.

How do you recognize Black Hat SEO?

As a businessman, it pays to know and follow the legal ways to gain traffic. That way, you will know when an SEO company is selling you black hat services. To explain it simply, if a company promises immediate results with minimal work, you can be almost sure that it is a black hat strategy. The best way to avoid it is to walk out and find a new deal.

The online world is a competitive one. There are rules and policies you ought to follow, though. It might not be easy, but steering away from trouble is an investment in itself for your company.