Why is it that so many people are visiting the cosmetic dentist these days? There are two major trends that have created this boom.
One reason more people are seeing the cosmetic dentist in Harley Street, such as those at Harley Street Dental Clinic, is our increasingly image-conscious society and the celebrity culture that goes with it.
Since the first photograph was taken in 1826, we have become gradually more aware of how we look to others and what image we present to the world. In these days of camera phones and social media selfies, this has reached a fever pitch.
All this has led to us casting a more critical eye on our appearance. Whereas 30-40 years ago, the odd missing or wonky tooth simply added character to a face, it’s now a source of discomfort or even self-judgement. Having a smile that matches up to the Hollywood grins we see every day on television and in magazines has become essential to some people’s self-esteem.
The good news is that the other main trend can help those looking to improve their smile. The cost of cosmetic dentistry has greatly reduced in the last 20 years and is way more widely available. In the 80s, only the rich and famous could afford to see the cosmetic dentist in Harley Street, and anyone wanting to get a tooth touch-up would need to go to a major city to find a clinician offering these treatments.
Due to advances in dental technology and materials, the cost of cosmetic procedures has greatly reduced, making it more affordable for ordinary people. A tooth whitening treatment these days starts from as little as £250. And dentists across the UK are now offering everything from white fillings to complete smile makeovers.
It is important to recognise however, that these cosmetic treatments are still dental work and need to be carried out by a medically trained professional. While over-the-counter whitening products may be appealingly cheap, they won’t be custom-made, as those from the dentist are. Using off-the-shelf whitening trays can lead to the gel leaking onto the gums and causing irritation and bleaching.